A guy walks up to a woman. She is lounging under a tree, obviously taking great pleasure in the fruit she nibbles at provocatively. "You won't believe how good this tastes," she smiles and wipes a succulent dribble from her chin, offering the piece of fruit to him.
"Yeah, but isn't that…?" the guy looks about uncertainly.
"How could anything this good be bad?" She winks at him. "Go on, try it. Just one bite and you'll see what I mean."
“But, I don’t know if I should…what if…?” he says with great unease.
“Come on. Trust me. I would never steer you wrong. Try it. You’ll see.” She replies enthusiastically.
The guy is intrigued. The fruit is delightfully red, sounds crispy every time she bites into it, and if her reactions are any indication, the thing must be really great.
"Oh, all right." He lounges beside her, reaches for the fruit and sinks his teeth into it. She made the pitch, he bought it, and the rest, as they say, is history.
Welcome to the exciting world of Sales, this might be the first recorded sale in the history of humankind: the moment Eve sold Adam on eating the forbidden fruit.
Sales! It’s a great stuff, a big mover and shaker in the human equation.
If you closely observe the development of the art and science of sales from early barter economies through the invention of currency, from the nomadic markets of retail stores and then to hyper malls, from road shows and to door-to-door to telemarketing and TV shopping. In every single case the medium was new, and sometimes amazing because of the exciting stuff used, but the message, the systematic process of getting a customer to buy, has been the same.
Let’s look at overview of sales, industry wise
Finance Industry:
The main Strength of this industry is the sales force with services as an add-on. What are generally sold here?
Current Accounts and Savings accounts (so called CASA)
DMAT accounts for trading in the share market
PMS (Portfolio management services) there will be relationship manager so called RM, from a bank who will be guiding you in investing in the share market.
Now coming to one of the toughest and exciting sales which generally most of the sales professional feel. It has been considered as a separate industry even though it falls under finance, because of the potential it carries.
What ,if you die tommorow?this is the first question that should be raised to customer while selling an insurance policy, but the way to put forward it ,is the trick of the trade.
Today more than 70% of my business school batch mates are selling either of the above services... Guys keep going...
Education Industry:
The main strength for this industry may not be the Sales, but the importance of sales professionals in this industry also is increasing day by day..
The classic example is the business school from which I passed out, ICFAI business school. The name may not be that popular, but we guys who passed out making it ...lolssss
Key features of the University:
The turnover of the University is more than 4500cr.
It’s purely a sales driven organization.
They sell both full time and part time educational courses.
The target audiences are middle class, upper middle class and the higher class. If you closely observe, India’s more than 40% population lies in either of the classes.
By now your mind might be asking you a serious question...What is generally sold in this industry??
The answer is Dreams…..
Selling educational courses is nothing but selling dreams to either the student or the parents...Unfortunately in India parents fall for the sales professionals who sell the educational courses rather than the student because in India mostly parents take a decision of the child’s education course.
Going deep into this industry, now the trend is for online education which is doing exceptionally well.
Media Industry:
The so called happening industry in the world. Totally dependent on the sales force, and require very energetic smart sales professionals.
This Industry broadly divided into
Print
Television
Radio
Online
"Yeah, but isn't that…?" the guy looks about uncertainly.
"How could anything this good be bad?" She winks at him. "Go on, try it. Just one bite and you'll see what I mean."
“But, I don’t know if I should…what if…?” he says with great unease.
“Come on. Trust me. I would never steer you wrong. Try it. You’ll see.” She replies enthusiastically.
The guy is intrigued. The fruit is delightfully red, sounds crispy every time she bites into it, and if her reactions are any indication, the thing must be really great.
"Oh, all right." He lounges beside her, reaches for the fruit and sinks his teeth into it. She made the pitch, he bought it, and the rest, as they say, is history.
Welcome to the exciting world of Sales, this might be the first recorded sale in the history of humankind: the moment Eve sold Adam on eating the forbidden fruit.
Sales! It’s a great stuff, a big mover and shaker in the human equation.
If you closely observe the development of the art and science of sales from early barter economies through the invention of currency, from the nomadic markets of retail stores and then to hyper malls, from road shows and to door-to-door to telemarketing and TV shopping. In every single case the medium was new, and sometimes amazing because of the exciting stuff used, but the message, the systematic process of getting a customer to buy, has been the same.
Let’s look at overview of sales, industry wise
Finance Industry:
The main Strength of this industry is the sales force with services as an add-on. What are generally sold here?
Current Accounts and Savings accounts (so called CASA)
DMAT accounts for trading in the share market
PMS (Portfolio management services) there will be relationship manager so called RM, from a bank who will be guiding you in investing in the share market.
Now coming to one of the toughest and exciting sales which generally most of the sales professional feel. It has been considered as a separate industry even though it falls under finance, because of the potential it carries.
What ,if you die tommorow?this is the first question that should be raised to customer while selling an insurance policy, but the way to put forward it ,is the trick of the trade.
Today more than 70% of my business school batch mates are selling either of the above services... Guys keep going...
Education Industry:
The main strength for this industry may not be the Sales, but the importance of sales professionals in this industry also is increasing day by day..
The classic example is the business school from which I passed out, ICFAI business school. The name may not be that popular, but we guys who passed out making it ...lolssss
Key features of the University:
The turnover of the University is more than 4500cr.
It’s purely a sales driven organization.
They sell both full time and part time educational courses.
The target audiences are middle class, upper middle class and the higher class. If you closely observe, India’s more than 40% population lies in either of the classes.
By now your mind might be asking you a serious question...What is generally sold in this industry??
The answer is Dreams…..
Selling educational courses is nothing but selling dreams to either the student or the parents...Unfortunately in India parents fall for the sales professionals who sell the educational courses rather than the student because in India mostly parents take a decision of the child’s education course.
Going deep into this industry, now the trend is for online education which is doing exceptionally well.
Media Industry:
The so called happening industry in the world. Totally dependent on the sales force, and require very energetic smart sales professionals.
This Industry broadly divided into
Television
Radio
Online
Now what exactly is sold in this industry?
• In print they sell the newspapers space.
• In Television they sell the time.
• In radio also they sell the time and
• In online media they sell the space on the web page.
Overall if we see the main source of revenue for this industry is sales.
Information Technology Industry:
The buzz word for more than 2 decades, a small machine called Computer which changed the entire world. Thanks to Charles Babbage, the father of computer.
Overall if we see services are sold in this industry with Infrastructure and Software as the main driving factors.
Before it used to be totally a service driven industry, with less involvement of sales force. But gradually even in this industry also sales started playing a major role and fortunately I am also a part of this industry successfully selling both infrastructure and software.
The other important industries like Telecom, Automobile & Pharmaceuticals all are driven majorly by the sales force.
This is an exciting field for the guys who are interested, wherein sky is the limit .
